MISSION

• We strive to help people from around the world better understand Japan's wonders, experience wonderful encounters, and be moved by Japan's beauty.
• We approach this with sincerity and passion, making every effort to ensure our guests return home safely without incident.

VISION

• Through our business, we provide wonderful encounters and emotional experiences
• We develop our business swiftly and flexibly, continuously challenging ourselves to achieve better results
• We create and promote the appeal of Japan's regions while contributing to local communities

VALUE

• We take pride in our own identity while respecting the identities of others
• We understand the feelings of others and respond with sincerity, compassion, and enthusiasm
• We maintain awareness and responsibility as professionals, thoroughly implementing risk management